Our Vision 
We envision Skateline to be the model business for the promotion of inline skating in the international arena.

Our Values
Wholesomeness, Integrity, Quality & Learning.

About Skateline
Skateline is a business set up to promote inline skating as a safe, fun and healthy lifestyle activity for all. Our philosophy encompasses meeting the needs of skaters. We do this by ensuring that those who help us in the business are themselves skaters who have a passion for the sport. In this way, we commit to professionalism and competence.

The components that make up skateline are its skate school, skate retail and rental and our own skating register. 

Skateline Skate School
The skate school sets the standard for inline skating instruction internationally. All our instructors are internationally certified with the International Inline Skating Association’s Inline Certification Program (ICP). The school provides a structured program with 6 levels with a total of 24 lessons to take the beginner through to advance skating skills. Our clients include Educational Institutions, Trade Bodies and Associations, Corporations and the general public.

Skateline Skate Retail and Rental
Skateline offers the widest range of skateline approved inline skates. We not only stock the top selling brands for recreational and fitness skates but also top brands for speed, hockey and freestyle. We carry the widest range of helmets and protective gear for skating. Accessories for skates and skate fashion are areas of focus.

Skateline Skate Community
The skateline community comprises our students, customers and friends who sign up to be on our e mailing list. They comprise mainly of young professionals and parents with young children. We keep each of them informed of our activities and programs.

Our activities and programs include skate safe campaigns, skate assist volunteers, charity skates, social skates and skate competitions for Speed, Hockey and Slalom. We also participate in and support in events that involve skaters and skating like the Safra Runway Cycling, Car Free Day and Healthy Lifestyle Weekend.